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Industrial Design & Design Research

  • Industrial Design
  • Design Research
  • About
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Research of Shoes Materials (Thesis Topic) (2014)

The surveys in this thesis revealed the relationship between people’s perspective and their basketball shoe appeal. The test and analysis result validated the correctness of this relationship. For this reason, considering this relationship during shoe design process could offer significant contribution. Shoe designer could select material to target user efficiently by referring to the corresponded relationship, and reducing the risk of design failure because of inappropriate material selection. Meanwhile, the methodology applied to study perspective and material appeal could be used to other field, as a material selection assist in design process.

 

Surveys showed people with high level playing basketball prefer high contrast texture material on shoes, and low level prefer low contrast material. In the following test, 12 shoe renders were grouped to three sets: high contrast shoe, middle contrast shoe, and low contrast shoe. Each interviewee was asked to select three renders from all these 12. The result confirmed the finding from survey showing a clear tendency for more selections to high contrast materials from high level basketball players, and less responses to low contrast materials from middle and low level players. Result also showed low level players expressing relatively more desires to high contrast materials comparing those from middle level players.

Physical Product Interaction Analysis (2013)

 

 

Brand Story Telling (2012)

This class assignment is to let us know the importance of story telling for a company. Story telling could generate very original brand culture, to let custom have the desire to explore this brand and finally fall in love this brand. Story telling even could enhance people's brand loyalty.

Visualization of story will let story be more attractive for people to read and remember.

Case Study (Model 302 Desk Telephone) (2012)

Research of Shoes Materials (Thesis Topic) (2014)

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Physical Product Interaction Analysis (2013)

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Brand Story Telling (2012)

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story telling v1.jpg

Case Study (Model 302 Desk Telephone) (2012)

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